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Basic Off Page SEO Techniques for Beginners

June 10, 2017| By:-admin | Blogging, SEO | 11 Comments

Successful Search Engine Optimization depends on two basic factors: On Page SEO and Off Page SEO.  These two factors On Page SEO and Off Page SEO play a vital role to increase the ranking of a site in search engine. So both On-Page and Off-page SEO factors are the wheels to run SEO process speedily.

Basic Off Page SEO Techniques for Beginners

What is Off Page SEO?

Off page, SEO is a long term process and need lots of time and efforts. This process includes getting backlinks from authority websites to your site. Social media, social bookmarking sites, and forums etc can also be used to acquire links. Therefore Off-page SEO is performed in the background which increases search ranking of a website.

Off Page SEO optimization refers to all the processes that can be followed outside of the actual website in order to improve its ranking in search engine. These processes include creating as much high-quality incoming backlinks as possible.

These Off-Page SEO factors function outside the boundaries of the pages of a website. These outside ranking factors are not directly controlled by the website admin. So Off-page SEO basically built links for a website and improve its search engine ranking.

SEO is important not only to get a high-quality audience from search, but it’s also a process to improve the user-friendliness and increase the credibility of your website.

On Page SEO refers to factors you can apply to your website pages so that it is optimized for search engines.

Each website must follow SEO tips and tricks to improve their search engine ranking.

What Are the Benefits of Off Page SEO?                                                                 

  • Increase Website SERPSERP (Search Engine Results Page) rankings means on which page and where on that page a website ranks on Google’s search results. Therefore if a website appears on the first page for a particular keyword means it is performing great on SERP. Therefore it will get more traffic.

 

  • Increase PageRank: The PageRank is entirely different from SERPs. SERP ranking is basically the ranking of your website on the search engine result page. PageRank is a numeric measure given by Google from 0 to 10. So Google gives this number to each individual web page of websites on basis of number and quality links to each page. Google is using total 250 factors to rank a website and page rank is one factor out of them.

 

  • Increase Exposure of Website: Higher rank of a website also means greater exposure. So when the rank of a website is in the top positions: it will get more traffic, more backlinks, more visits, and more social media shares.

Therefore Off-Page SEO is the most important factor which makes a website popular on the internet to get SERP rank, Page rank, and more exposure.

Basic off Page SEO Techniques

Google treats a link from another website to your site as a vote of confidence. Google will, therefore, rank you higher based on that vote. So more good quality links will boost search engine ranking of a site.

Not all backlinks are born equal though. One link from a high authority site is much better than many links from a bunch of low authority sites.

Part of your off page SEO strategy will get links from higher authority websites to your site.

Google consider artificial links as ‘black hat’. Artificial links are those which are purchased or created using automatic programs. Be careful and don’t use such methods to get backlinks.   Google can penalization your site for such like.

Note: – Go slow if you are building links for your site. In the beginning, build only a few links a day and increase slowly. If you create lots of backlinks every day to a new blog then chances are there that your site gets panelized by Google. Try to get natural links from your visitors. Post good content so your visitors will share that and you will get organic links.

The most popular link building ways are:

1. Building Links

As a part of Off- Page SEO, there are many ways to get inbound links for a website; some important link building platforms are given below.

  • Blog Directories:

    These are thousands of the directories on the internet which links the entries back to a website. Some of the popular blog directories include  networkedblogs.com, technorati.com, elecdir.com, a1webdirectory.org, boingboing.net, 9sites.net etc.

    # List of Free high PR blog directories to get backlinks for your site

  • Forum:

    Forms give permission to comment on articles or discussions published on their threads. So people can get a link back to their website as they used to leave backlinks in their signatures. Some of popular do follow forums includes: v7n.com/forums/, siteownersforums.com, forum.joomla.org, cnet.com/forums/, forums.mysql.com, forums.digitalpoint.com

  • Comment Link:

    Similar to forms where you leave a link in your signature to get a link back. Here, you write keywords instead of writing your name in the comment. For example, Instead of writing ‘Comment by Tom’ you write ‘comment by how to write a blog or something like that.

    # List of High PR Blog commenting sites list for back linking

  • Article Directories:

    You can publish the article in article directories to get a backlink to the desired website. Generally, most of the directories accept only original content, but some of them also accept re-worded or spinned articles. Some of the article directories include thefreelibrary.com, magportal.com, ezinearticles.com, seekingalpha.com etc.

    # List of free high PR article submission sites list for off page SEO

  • Shared Content Directories:

    There are some shared content directories like Hubpages or infobarrel which allows people to publish their content and in return, people can add links favoring their website.

 

  • Link Exchange Schemes

    In this scheme, webmasters get in touch with the webmasters of other websites and exchange links. For example website, ‘A’ links to website ‘B’ and in return website ‘B’ links to website ‘A’. There is one more complex process exchanging links with 3 sites, For example, ‘A’ links to website ‘B’ and website ‘B’ links to “A”.

 

  • Internet Directories:

    You can submit your site to good quality internet directories and earn backlinks. Some of them are free and some are paid. So make sure that you meet all terms and conditions before submitting your site to these sites. Some directories offer good quality backlinks so it could be well worth the initial investment. Some of the internet directories include: dmoz.org, webworldindex.com, jayde.com, ipl.org, Business.com, vlib.org, botw.org etc

2. Social Media

Social media has become the important medium of building links by engaging website on social media platforms like Facebook, Twitter, Instagram etc. It is a great way of driving hell lot of traffic to a website.

The links a website gets from social media networks are generally no-follow links, it doesn’t mean that those links are useless and do not have any value. Top social media includes FaceBook, Twitter, LinkedIn, Instagram, Google+, Pinterest etc.

3. Social Bookmarking

Social bookmarking is another popular way of promoting websites and attracting huge traffic to a website. So we can earn a backlink to our site by submitting it to social bookmarking sites.

The content on these sites is very frequently updated, which is taken into account by Search engines. Top social bookmarking sites include: delicious.com, stumbleupon.com, digg.com, slashdot.org, diigo.com, technorati.com.

4. Guest Blogging

That guest blogging is one of the common ways of Off-Page SEO. You can drive traffic to a website by creating fresh, compelling content and posting it on other blogs.

We can post newly created fresh content on others blog as a guest blogger and get a link to our site. We can comment others post that also allows us o get a link to our site. So we can get the backlink to a site by using both the ways posting and commenting.

5. Question and Answer

One of the best methods to get the backlink and good traffic is from question and answer websites. First of all, join popular question and answer websites to get a backlink.

After that search for questions related to your topic, business or website. Now answer these questions clearly and get a link. Some popular question-answer sites are answers.yahoo.com, askville.amazon.com, quora.com, blurtit.com, ehow.com.

6. Video Submission

Creating a video related to website topic and upload it to popular video submission sites has become the popular method of Off-Page SEO. Give proper title, description, tags and reference links to your video at the time of uploading.

All video sites have high PR, so it is one of the common ways to get high-quality backlinks. Top video submission sites are youtube.com, vimeo.com, ustream.tv, hulu.com, break.com, metacafe.com, dailymotion.com.

7. Image Submission

Create good images related to the content of your blog and share them on popular image submission websites. So make sure to optimize images with proper URL, title tag, and description before uploading them.

Top image submission sites are: flickr.com, picasa.google.com, tumblr.com, deviantart.com, imgur.com, mediafire.com, shutterfly.com, fotolog.com.

8. Infographics Submission

Infographics are the presentation of content in graphical form. It has become the popular way of sharing content on different websites to support Off Page SEO process.

Create good infographics of your content. Submit your infographics to various sites given below and much more. These sites will allow you to get reference link for the desired site.

The size of Infographics image differs with websites. Some of the infographics sharing sites are: visual.ly, reddit.com/r/Infographics, submitinfographics.com, nerdgraph.com, infographiclove.com, infographicsarchive.com.

9. Document Sharing

Create unique and attractive documents in PDF or PPT format relating to your website topic. Submit these PDF or PPT to the document sharing websites.

Top document sharing sites are: issuu.com, slideshare.net, scribd.com, en.calameo.com, free.yudu.com

10. Submit a Press Release

You can publish a well-written content about your business or website in popular press release sites. The most important thing is the quality of your content and that should be very good.

There is some auto submit press release sites that can give you a back link. Not only that, you must consider local press, magazines etc to get backlinks.

Some of the press release submission sites are newswire.com, prlog.org, 24-7pressrelease.com, free-press-release.com, newswiretoday.com, 1888ssreleaspree.com, pressbox.co.uk, openpr.com etc.

Don’t Stop Your Off Page SEO Effort

SEO is a long term process, you must constantly work hard, publish fresh and attractive content. Be active on social media, post content on regular basis and talk to your followers. Build a good reputation on different forums and blogs by replying or posting your content.

Off Page, SEO is an ongoing process, and you should keep monitoring progress of your website in search engine. You can try tools like SEOMOZ, which crawls new Website like a search engine bot and gives you tips to improve your site.

 

11 Responses to Basic Off Page SEO Techniques for Beginners

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