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Basic On-Page SEO Techniques for Beginners

June 6, 2017| By:-Admin | Blogging, SEO | Leave a comment

On-Page SEO process includes implementation of all HTML and Content factors on a web page which helps a website to secure higher ranks in Google search.

 

Basic On Page SEO Techniques for Beginners

 

Do you want to make your website SEO – Friendly?

Looking for some effective ways to enhance the traffic on your blog?

Don’t know how to drive more traffic?

Is making keyword – targeted post your main priority?

Having trouble in getting higher ranks in terms of search engine optimization?

All your questions will be answered with proven solutions if you are facing above issues. As we have talked much about what On-page SEO is and how it gets you higher positions, we will now take you through a guide of how to optimize a website with SEO techniques effortlessly.

What is On-Page SEO (Search Engine Optimization)?

Before going further let us again educate you about On-Page SEO.

On-Page SEO refers to all those factors if implemented accordingly they can help a website secure higher ranks in terms of SEO.

On-page optimization SEO refers to all measures (related to HTML code and content) taken directly from the pages of a website in order to improve its position in the search rankings.

The example includes some key points such as Page titles, Internal linking, Meta tags & Descriptions etc.

It is the practice of optimizing individual pages to achieve high rank.

To know the basic information on Search Engine Optimization taps the link given below:-

Basic On-Page SEO Techniques for Better Search Engine Ranking

The below isn’t in any order of priority, it’s all important and should be used as a bit of a check list:

1. SEO Friendly URL Structure

URL structure plays a vital role when it comes to On-page SEO. You always want your URL to be easily traceable on a search engine. Follow these steps to avoid any trouble your URL may cause you in optimizing a website:-

  • Try to keep a URL structure that is search engine-friendly.
  • Avoid using long and confusing URLs, For example- Use domain.com/page-name/ instead of www.domain.com/index.php?id=1
  • Keep the first 3-5 words short and sweet to help users easily trace your URL as Google itself has stated this thing.
  • Always use hyphens rather than underscores.
  • Don’t go for ugly and long URLs such as:-

theblogtown.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best

 Consider these steps very seriously so that troubles may not occur for both search engine and users when it comes to On-Page SEO.

2. Title Tag

A Title tag is one of the most important On-page SEO factors. You should keep a unique title for each page and post.

The title tag you have chosen for site or page will appear at the top of the website as a tile and you don’t want it to look unappealing.

Ensure that the title always includes your main keywords for each page.

For example, if you want to write a guide about rooting an android phone on your site then simply include this post title “How to root an android phone”.

Consequently, a website will have strong chances to be shown to whoever searches for a guide of rooting android phone on a search engine.

Don’t display spammy, over optimized and unpleasant title tags.

Remember that title tag is the most vital On-Page SEO factor which will be responsible for the maximum traffic on a website.

Include some attractive modifiers to your title tag form On-page SEO point of view. Use modifiers like “2017”, “best”, “guide”, and “review” to help your search engine ranking.

Always wrap title of your content in an H1 Tag. The H1 tag is “headline tag” for your posts. Generally, WordPress will automatically add the H1 tag to a title of posts. But make sure that H1 tag is added to the title of your post.

3. Meta Descriptions

Meta descriptions are incredibly important for On-page SEO purpose because they are used to the search result when your page is indexed.

It is the right place to include relevant keywords for your content so try not to stuff this place with unnecessary keywords.

Make sure they are written well in approx 156 characters.

For example, this rooting tool is possibly the best and the easiest tool available tool available on the internet for rooting your android phone.

Using such Meta description would be the best choice as it is comparatively short and containing some specific keywords.

4. Heading Tags

Heading Tags of your content have to be organized, well written, and not over-optimized. There are ways to keep your heading tags On-page SEO-friendly such as-

  • Wrap subheadings of your post in H2 tags and add your main keyword in at least one subheading.
  • Start using your heading tags in a strategic way.
  • As it is mentioned above don’t over optimize them.
  • Utilize them as much as possible by placing the right set of keywords.
  • Stop using your core target keyword repeatedly, instead use some variations that will add value to your content.
  • Split them into some readable sections which do justice with the descending importance of page headings.

5. Content

Content is the king of the blogging world as we know, this is the thing which will hold users on a site for a longer period of time. So create your content in a way that is designed in a creative and informative manner. This is not important from On-page SEO point only, it is equally important for Off-page SEO.

Add Keyword in First Paragraph of your post and don’t try to stuff the main keywords in every sentence because this technique is now obsolete.

Remember to highlight your key phrases and core keywords as this step if skipped will be harmful from the perspective of On-page SEO.

First of all, publish content on your main website.  If you have already published your own unique content on some other website then it’s not good for a website.

Add text to your nontext content. If you post videos, audio or image on a website add a text description as well.

Don’t invite any kind of trouble to your site by simply copying someone else’s content and displaying it on yours.

Publish useful content. Come up with some content that is original, unique, useful, informative, well researched and naturally written.

6. Check Your Robots.txt File

Robots.txt file is generally located at www.yourdomainname.com/robots.txt and you should check it when starting optimization.

Robots.txt file on a site tells the search engines which pages of a site to access and index and which pages not to.

Stopping search engines from accessing some pages of a website is necessary for both the privacy of a site and SEO.

The “disallow” command is used to tell the search engine not to access the page. For example, there is a page in a site named “accounts”. And you don’t want the search engine to access this page then write following command in the file.

Disallow: /accounts

Similarly, if you want particular search engine not to access a site then you will need to use “User-agent” command. For example, you don’t want Google to crawl a site then write:

User-agent: Googlebot

This command will block the access of Google robot only while other are still allowed to access the robots.txt file of your site.

7. Multi-Device Friendly

We have talked a lot about a site being friendly for multiple devices in our recent posts many times over.

As you can see our world is literally shrinking in mobile phones.

As a result, we have every piece of information of the world available in our hands through these hand held devices (Smartphones and tablets)

If you are still underestimating their importance in search engine optimization then think again.

Almost 60% of the searches in Google are now coming from these devices. So making your device mobile friendly is also an important On-page SEO factor.

If you still don’t consider to make your site mobile-friendly you will lose half of the traffic that you are receiving from these devices.

So help yourself by earning your website the tag of mobile friendliness and target the audience that was untouched by you yet.

8. Web Page Speed

Take some time to analyze the page loading speed of a website by using the Page Speed Insight Tool from Google.

Put yourself in the shoes of a user once and imagine how annoying it would be to deal with a site whose pages are really slow in loading.

People lose their interest so fast when the pages of a site take too much time in loading.

Consequently, they shift to other websites and you start losing your audience.

So save your site from getting sluggish by following the recommendations of Google on On-page SEO.

You can improve in this area and make your page loading as fast as possible by using mobile friendly WordPress themes for your website.

9. Internal links

Linking to pages within your website is very important On-page SEO factor::

Internal links are necessary to keep a user for a long period of your time. You just cannot display all the details of your website on a single page.

Because it will turn your website into a lengthy one and users always maintain distance from reading such long web sites.

Therefore, the process of linking your website gets extremely important.

Link your pages internally to some of the important details and posts you have uploaded for readers.

As a result, a user will go through each link to get more information to read on your website and that will result in the increase in the time he will spend and you will get more page visits.

In addition to that, whenever the spider of a search engine comes on your website to analyze and index it. The first step it will take is to go and read all the pages that are linked and pointing to some more relevant information on those linked pages.

Eventually, that will give a clear understanding of a website to search engine crawler, which will help in building your own web.

Linking is exclusively important On-page SEO tactic to keep a user on your site as long as possible, so start linking your site today to ace in SEO.

10. Use Social Sharing Buttons

Displaying social sharing buttons will accelerate your speed of SEO because social media has the potential to take your work at the global level. That opens the door to traffic from all around the world.

Social buttons have become one of the important On-page SEO tricks. So place these social sharing buttons at the top or the bottom of the content where they can be easily visible and accessible.

If someone shares a site or content on any social media then it will draw people’s attention to your work.

These shared things will be re-shared by their contacts on other social media.

So give first priority to the famous social media platforms in your buttons like Facebook, Twitter, WhatsApp etc.

Use these buttons on the pages which are shareable but don’t overdo it by placing them everywhere on your site.

Encourage your readers to use these buttons as much as possible to attract more traffic from these other platforms.

The most important reason to use these buttons is to get your website and content viral because there isn’t any as an unbelievably effective platform as social media.

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