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Black Hat SEO Vs White Hat SEO: What is the Difference?

October 12, 2017| By:-Admin | Blogging | Leave a comment

Black hat SEO and White hat SEO are two totally different techniques of search engine optimization.


what is difference between black hat seo and white hat seo


Basically, SEO is grouped into two categories – the “black hat SEO” and the “white hat SEO”. White hat SEO is considered good and Black hat SEO is considered as bad SEO from the search engine point of view. Now the question arises that if black hat SEO is not good then why it is being used? In this tutorial, we will discuss both the techniques in detail.

The white hat SEO method follows the Google’s rules, especially in terms of quality content. But black hat SEO method doesn’t care about the Google’s rules and use aggressive approach for link building.

Each method has its advantages and disadvantages, and in this article, we will have a closer look at each approach. After reading this post you will be able to determine which method you must use when doing SEO for your blog or site.

SEO stands for Search Engine Optimization. It can be divided into two parts internal/ on-page SEO and external/ off-page SEO. The major part of external SEO is getting backlinks to your blog or site. So the new bloggers those are not aware of black hat SEO or white hat SEO techniques, generally, purchase backlinks to increase their search engine ranking fast. But getting thousands of links at a time may harm your site, Google may penalize it.

Getting high rank in Google is a continuous process, and to get that you will need to work on various white hat SEO parts.

What is Difference between White Hat SEO and Black Hat SEO?

What is white hat SEO?

Search engines recommend certain parameters and criteria for SEO, and those are followed by digital marketing professionals. The set of techniques which follow the rules and guidelines given by search engines are considered White Hat SEO techniques.

What is black hat SEO?

When people misuse white hat SEO methods by creating lots of backlinks fast, it becomes Black Hat SEO Method.  This process is spamming and unaccepted by search engines. The black hat SEO methods are used by developers to rank their websites higher in short time. But the largest disadvantage of black hat technique is major search engines blacklists website.

White Hat SEO Techniques

The white hat SEO techniques focus on making a website more popular through quality content and organic link building. Below are some white hat SEO techniques to get better search engine ranking for your site. With the help of these techniques, you can make your website search engine friendly. These techniques are will keep the SEO professionals away from wrong or black hat SEO techniques of working.

The white hat SEO techniques focus on making a website more popular through quality content and organic link building. Below are some white hat SEO techniques to get better search engine ranking for your site. With the help of these techniques, you can make your website search engine friendly. These techniques are will keep the SEO professionals away from wrong or black hat SEO techniques of working.

1. Quality Content

Good quality content is the main aspect of SEO. Creating valuable and quality content for your readers is shared and linked which can drive traffic to your site. The content should be unique and related to your niche. The content must be clearly written, it should not contain spelling and grammatical mistakes. Good quality content is great white hat SEO technique and helpful for both search engine and visitors. Check out how to write quality and engaging content.

2. Search Engine Guidelines

white hat SEO techniques are used to improve search engine ranking of a website. Using these techniques makes sure that website is achieving its targets. But to achieve these goals it is important to follow search engine guidelines. Violating search engine guidelines may result in penalizing your website by a search engine like Google. To get proper guidelines visit Google webmaster guidelines.

 3. Keyword Research and Use 

Keyword still plays a very important role when used effectively and properly in your content. But keyword stuffing is not good for your website from the search engine point of view. You must choose a set of keywords relevant to your niche/topic. You can find out the effective keywords by researching them by guessing that people may use to find your site. Don’t use the single word for your keyword because singe words are not effective keywords. Use long-tail keywords (more than three words), which are more specific to your product or service. Long-tail keywords are more effective in search engine ranking.

4. Serve Visitors

White Hat SEO technique clearly mentions that text content and images should be created for people not for search engines. The content and images must not be manipulated to satisfy search engines to get higher ranks in search results. Manipulating content and images can harm the search engine ranking of your site. So every SEO professional must follow this rule to remain on positive side.

5. Relevant Backlinks 

Google gives importance to links back to your site, because it’s a vote of confidence. If other high ranking sites link to your site means your site has quality content. And that’s why will get the reward of high search engine ranking. Keep in mind that there are good backlinks and bad backlinks. So the backlinks you are getting for your site should be from relevant and high-quality content site. Creation of good quality backlinks is considered as white hat SEO technique.  To get more details on backlinks read our already published article off page SEO.

6. Internal Links

Internal links in white hat SEO means linking the content of your own site.  It is a great indicator that your website has properly arranged content and value so long as you don’t overstuff them. Internal links are very important from the search engine point of view.  So interlink your content with relevant content and increase your search engine ranking.

7. Quality Web Page

Good quality web page plays a vital role in white hat SEO. The bunch of good quality web pages ensures the good performance of your website. So the small changes in the search engine process algorithm will not affect performance and ranking of your site.

8. Meta Description 

The Meta description is the few sentences displayed in the search results below your page title. And the perfect Meta description is the one which is written for visitors not for search engines. So you should not use keywords more in the Meta description, avoid keyword overstuffing.

For more details on Meta description in white hat SEO read our already published post on-page SEO techniques. This article will answer your all questions related to a quality web page, internal links and Meta description etc.

Using basic White Hat SEO techniques and not using Black SEO Hat techniques will increase the ranking of your site in search engines.


Black Hat SEO Techniques

Black hat SEO refers to the use of aggressive SEO techniques and tricks. These techniques focus only on search engines and not on people, and generally do not follow search engine guidelines.  Some black hat SEO techniques include the following:

1. Keyword Stuffing

Keyword stuffing means the use of more than certain limit. But there is always a confusion that, what percentage of keyword density we should use for good SEO practice. There is no fix parameter for it however 2-3% keyword density is used by most of the SEO professionals. Using more than 3% keywords in the content to create an illusion for search engine bots is not good technique. And this black hat SEO technique is considered as keyword stuffing.

2. Unrelated Keywords

Using keywords which are not related to the real content looks very unnatural. But people use the unrelated keyword in their content to get traffic on those keywords. Such practice is also considered as black hat SEO technique.

3. Meta tag Stuffing

Too much use of a keyword in Meta tag is wrong and is considered as black hat SEO technique. So when you writing Meta tag you must not use more keywords in the content.

4. Doorway pages 

These are the fake pages, full of keywords and created for spam indexing.  Overloaded keywords make these pages easier for search engines to find. However, when a user clicks on this page, they will be redirected to a separate page.

5. Cloaking

It is a black hat SEO technique in which the content presented to the search engine is completely different from that presented to the visitors. In this technique, content is delivered on the basis of IP address or HTTP header of the user requesting page. The aim is to cheat the search engine to display a URL when it will not otherwise display.

6. Invisible Text or Links 

Black hat SEO professionals hide their text or links within their content to improve search engine ranking. That is done by using white text on a white background so text will not be visible. They also set the font size to zero, or use small characters for links.

7. Mirror Websites

In this black hat SEO technique, people host various websites but provide similar types of content on all the websites.

8. Page Hijacking

Page hijacking is a black hat SEO technique of search engine index spamming. In this process, people create a rogue copy of a famous site containing similar content to the original web crawler.  This guides website visitors to some unrelated or malicious website.

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While the goal of both white hat and black hat SEO is same to improve the visibility of the website but they use different techniques. The advantage of black hat SEO technique is the fast and short-term success by increasing traffic. But Google can penalize such sites and will never show in Google results.

That is why most of the SEO professionals are opting for white hat SEO methods, not black hat SEO. Although using white hat methods it will take longer to see results but it will not harm your site. This strategy concentrates on improving your search engine performance by using quality content and Google guidelines.


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