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Difference Between DoFollow and NoFollow links: SEO

October 22, 2017| By:-Admin | Back Link Resources, Blogging, SEO | Leave a comment

DoFollow and NoFollow links both are important from SEO point of view.


difference between dofollow and nofollow links


The new bloggers always think that how their website will appear on the first page in Google search results?

Are you also a new blogger and searching for the answer to the same question? The simple one-line answer is you will need to improve on-page SEO and off-page SEO of your site.

Building backlink is Off-page SEO and the backbone for the success of any website. When it comes to link building, you might have heard of dofollow and nofollow links.

This article will help you to understand Dofollow and Nofollow links. We will also discuss how it will affect the ranking of your website.

What are High Quality backlinks?

The backlink is incoming links to a website and also known as inbound links. The inbound links show the popularity and importance of a website on the internet.

Search engines give more importance to a site having more quality backlinks.

A quality backlink is one which is pointing to your site with the keyword related to the post or page it is pointing to.

The other quality backlink is one which is coming to your site from a high PR page which is having similar content that of your site.

What is Link Juice?

Link juice is a nontechnical SEO term used for SEO value of a backlink to a website or page. It is the amount of positive search engine ranking factor that a link passes from one page to another.

The ranking factor depends on the reputation of the link, the total number of links and quality of each incoming link.

What is DoFollow Link?

To understand dofollow and nofollow links clearly, we will need to understand basics about how backlink works in SEO. When the page of a site gets an inbound backlink from a good site the page gets a small SEO boost.

If we consider a link as a point and we have more links to our page then we get more points. And more points means good search engine rank.

Google considers these points by watching how many incoming links a web page has and from what quality websites. If many people links to a certain page Google consider it as a good page.

And it gives preference in searching to the page over other pages of similar topics which are having less inbound links.

Google generates a metrics called PageRank to calculate the incoming link points. Most of the SEO professionals call these points “link juice”.  The link juice flows from a website through a link to the new website. The incoming link from a more reputed site boosts link juice of the linked to a site.

DoFollow links are the links that point to another site. These links pass SEO link juice and increase the PageRank of the linked to the site.

The more natural incoming dofollow links help a website or page to go higher in the SERPs.

What is a NoFollow Link?

Nofollow links are the link which doesn’t count any point in the favor of the page. Means Google bot will not crawl the link and won’t pass any link juice to the site.

So the nofollow links don’t help in boosting PageRank of your site.

By default, all the links are dofollow links. To create nofollow links the “nofollow” HTML tag is used, which looks like this:

<a href=”http://www.” rel=”nofollow”> mywebsite  text</a>

Therefore we can say that the nofollow tag is used as a notice sign for search engines saying “don’t count this link.”

You can also make complete post nofollow using robots Meta tag. To do so you will simply need to add the following statement to the header section of your page/post.

<meta name=”robots” content=”nofollow” />

Adding above statement to your post, you can make your whole post/page nofollow. All the outgoing links present on this page will be considered as nofollow even though they don’t have Nofollow rel tag in the link.

Now the question is why would anyone create nofollow links?  But there are good reasons for using nofollow attribute in a link. Google doesn’t follow these links, but other search engines follow them.

Where to use DoFollow Links?

As we have already discussed, the natural dofollow links are used by Google to measure PageRank of a web page. More quality backlinks to a site mean more link juice, that results in high PageRank in Google.

PageRank is used to see what pages are most popular on the search engine. These pages are also considered as quality pages and delivered to searchers.

When you link a site in your post then you must think of the quality of the page we are linking to. The most of the links are dofollow so you can get back the dofollow link from that site.

But your dofollow link should be relevant to your post. The links which are not relevant to your site could look spammy to search engines.

Use DoFollow links for:

  • Relevant content of both the sites,
  • Content that is useful for people,
  • Internal links of a site.

Where to use NoFollow Links?

The nofollow links can be used to link which is not relevant to your site. Sometimes we need to link something which is not relevant to our site but important for our business.

The example of irrelevant links is advertising, affiliate and sponsored links, these links should be created as nofollow.

We still get paid when such links are clicked, but there is no need for the search engine to follow them.

Another important use of the no follow tag is when we mention our competitors. We may need to point out something on competitors’ site but don’t want to pass any link juice. In this condition, we can use nofollow links.

One more use of nofollow links is if you are running more than one website and want to link pages of each other perhaps in the footer.

If you use dofollow links for the same site of each page, Google may consider it as spammy. So it’s better to use nofollow tag for such backlinking.

Use NoFollow links for: 

  • Irrelevant content to your site,
  • Affiliate marketing,
  • Sponsored links,
  • Advertisements,
  • Comments,
  • Footer links.

How to Check If the Link is DoFollow or NoFollow?

Mainly there are two methods to check dofollow and nofollow links on a page.

First Method:

Go to the web page you want to see the source code. Right click on the webpage, you will see various options a window as shown below. Click on the ‘view page source’ option.

DoFollow NoFollow View Page Source

The HTML code of the webpage will be displayed as shown in below screen.


DoFollow NoFollow code


Search for the link you want to see in the source code. Press Ctrl+F and search for the name of your website as you can see in above screen.

You will get the source code of the backlink you created.  Here you can check whether the comment you dropped has the dofollow link or nofollow link.

Second Method:

Right-click on the link you want to check. Click on ‘inspect element’ below the ‘view page source’ and it will display the HTML code for your backlink. Here you can check rel attribute and check the link type.

How to Get DoFollow Links to Your Post/Page?

The more natural do follow links you get the more chances of your site to rank higher in Google search. Now the question is how to get dofollow links to your page?

The most important way to get backlinks is content so one should focus on creating unique and good quality content. Only by publishing good content on a site can attract people to link to your site.

Next point after creating good content is, get your content seen by people by promoting it on various social media platforms. And if people find it good they will link to your site or content.

One more thing you can do to get more dofollow backlinks is through guest posting. That can be done by writing for someone else and get a backlink for your site from that post.

Many sites allow you to write for them because that helps them to publish more content. But you must write a post for a quality site which is related to your topic in some way.

If you run a cooking website then there is no use in writing for a sports website and expecting to get a link which doesn’t look spammy.  So you must search for the sites related to your niche and write a post for that site.

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